Marketing Technical Advisor, Mozambique

• Type: Job
• Location: Worldwide
• Organisation: Population Services International (PSI)
• Description:
  Population Services International (PSI) is the world's leading non-profit social marketing organization, operating in more than 60 developing countries. PSI creates demand for essential health products and services by using private sector marketing techniques and innovative communications campaigns to motivate positive changes in health behavior. On the supply side, PSI works with the commercial sector to increase the availability of these products and services at prices which are affordable to at-risk populations. With a bottom-line orientation that is rare among non-profits, PSI social markets products and services for family planning, maternal and child health, and the prevention of AIDS, malaria and other diseases. For more information, please visit: www.psi.org. PSI seeks a Marketing Technical Advisor to be based in Maputo, Mozambique. Using commercial and social marketing methodologies, tactics, and strategies, the Marketing Technical Advisor will be responsible for overseeing, aiding, and guiding marketing activities conducted by PSI/Mozambique. The Marketing Technical Advisor will build up a new, integrated marketing department, which will serve as a resource and support to the rest of the organization; strengthen and broaden the marketing capacity of PSI staff; and establish sustainable operating procedures, processes, and systems for the long-term success of the program. The Marketing Technical Advisor is part of senior management, and the role comes with extensive organizational development and capacity building responsibilities. The Marketing Advisor reports to the Country Representative. RESPONSIBILITIES: The Marketing Technical Advisor will manage the following teams: Marketing - Promote and guide the application of evidence-based social marketing techniques by integrating quantitative and qualitative research outputs and analysis into marketing plans. - Build capacity of staff in evidence-based social marketing techniques and advise program departments on marketing issues. - Guide the development of annual marketing plans for all major products or product categories. - Establish operating procedures, processes, and systems for all marketing activities. - Develop and review brand management methodologies and brand strategies for all brands. - Interact with external advertising and marketing agencies in developing and executing marketing campaigns. - Coordinate, plan, and manage media placement and media purchasing strategies. - Analyze pricing, distribution, channel, segmentation, targeting, and other strategies. - Supervise, coordinate, and integrate the development of packaging, above and below the line promotional materials, and promotional events. - Develop, oversee, and track the advertising and promotion and IPC/IEC components of project budgets. - Contribute to the development of project proposals. - Ensure compliance with all donor rules, regulations, and reporting requirements. Graphic Design - Manage the creative design team. New Ventures & Institutional Development (localization) - Oversee the development of new ventures, program areas, and products. - Oversee spin-offs and support of sub-contractors.
• Applicant Requirements:
  - Good spoken and written Portuguese (strong Spanish combined with aptitude and willingness to learn Portuguese is acceptable); - MBA and marketing experience from the private sector; - Track record of developing and implementing marketing campaigns using social marketing approaches; - Strong quantitative and qualitative research skills; - Five years management experience, including at least two years in a developing country, preferably in Africa; and - Demonstrated record of organizational development and capacity building. The successful candidate will have extensive knowledge of marketing; the ability to train, develop, and manage staff in cross-cultural settings; strong writing skills; ability to work closely with other departments to deliver highly effective marketing plans; and excellent interpersonal skills. Preference will be given to candidates with developing country experience (preferably in a lusophone country); knowledge of public health issues, particularly HIV/AIDS, family planning, and maternal and child health; and familiarity with the international donor community. PSI/Mozambique is a dynamic and fast-growing organization that employs 500 staff working across 10 provinces and multiple intervention areas. Maputo, located 100 km from both Swaziland and South Africa, is a safe and family-friendly post within an urban environment, has great opportunities for professional development, and offers an exceptional array of recreational activities.
• Application instructions:
  APPLY ONLINE at http://www.psi.org. No calls or emails, please. PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of race, religion, national origin, sexual orientation or disability.
• More information about this Job...

Dev-Zone Opportunity ID No. 10250     Hits: 25